Research Notes: The Case For Celsius
A panic-driven meltdown may have gone too far
Highlights:
Celsius began its journey as a public company with multiple red flags, but it has grown to be a legitimate player in the energy drink space.
A sharp sell-off has been driven by data showing revenue deceleration for the product and the category.
Social media posts are also to blame. Negative sentiment has soared causing some investors to panic sell.
But it’s worth taking a step back here. With overseas growth still to come, it’s too early to write off Celsius.